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Pantone Unveils Color of the Year

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By: Jamie Matusow

Editor-in-Chief

Global color authority Pantone has announced Pantone 15-5519 Turquoise, an inviting, luminous hue, as the Color of the Year for 2010.
 
“In many cultures, turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that turquoise represents an escape to many—taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
   
Sounds inviting to us!

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